Customer Referral Solution using Machine Learning
Customer Referral Solution using Machine Learning to improve sales conversion rate by 10X.
Business Challenges :
- Customer data lying in silos across different IT databases like CRM, DMS, and Warranty Systems of Enterprises prevents data from being effective and actionable, leading to loss of useful business insights and trend analysis.
- Data quality issues like duplication of data sets leading to inaccurate results.
- Vehicle owners don’t have unique customer ID in the source IT systems. Sometimes single vehicle was mapped to different customer.